GREAT READS → FROM THE TOP Issue 1051 · February 26, 2025

Unlocking Creativity

When we’re stuck in the same ineffective approach, it’s time to shift

Unlocking Creativity

“I’ve told you this a thousand times,” a friend said to her kid in exasperation after he, yet again, did something “the wrong way.”

“Maybe it’s time to say it differently,” he shot back.

Not great in terms of chutzpah, but my friend had to admit that the kid had a point.

In his book Buy Green Bananas, Rabbi Berel Wein notes that when we’re trying to unlock the door and the key doesn’t work, we’ll usually stick the key in another time, jiggle it, try yet again — harder this time. But it’s the wrong key. No amount of shaking will make it work.

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