VeUhavtu

“A true musical chiddush is so hard to find nowadays” muses Meilech Kohn’s music manager Zevi Fried. Musical chiddush seems an apt description of “VeUhavtu” (as in “VeAhavta”) — a fresh sound that has captured the hearts of chassidim Litvaks bochurim of all stripes and the national-religious crowd alike.

Born in 1969 in Williamsburg Brooklyn Kohn has experimented with many different musical genres. Once seeking a personal blessing he was told by a mekubal that if he composed a song that would strengthen ahavas chinam — brotherly love among Jews — he would find the success he sought. One night unable to fall asleep an old chassidic song replayed in his head: “Ahavas chinom vifil koach host di Shechinah hakedoshah vi vaat bist di — how much power ahavas chinam has how far away G-d’s Presence is… if sinas chinam [baseless hatred] would be eliminated we would long have been redeemed.” These concise angst-filled Yiddish lyrics inspired the composition of a niggun to the words of v’ahavta l’rei’acha kamocha — a signature piece with Kohn’s own Yiddish English and Hebrew lyrics linking the command to love our fellow Jew with hastening the coming of Mashiach.

“The tune is so creative in itself ” Zevi Fried says. “And the words and the way they repeat back on themselves are so get-up-and-dance catchy.” Fried an Israeli based in Brooklyn and conductor of the Shira Choir has been the manager for composer Elimelech Kohn’s packaging of “VeUhavtu ” which has become an unexpected hit over the past months. Gershy Schwarz is the song’s talented producer.

On Purim “VeUhavtu” blared from buses vans and trucks full of bochurim on their way to collect funds for their yeshivos. Now as these eternal words of Rabi Akiva are reflected upon throughout the Sefirah days the song has remained on everyone’s lips and in their consciousness.