“If we reenact the story in an engaging way, we can get the messaging out subtly. That would resonate”
We’ve been working with Yeshiva Torah Vodaath ever since they reached out to us to create a production for their 100-year anniversary dinner in 2019. This year, executive director Rabbi Yitzchok Gottdiener and director of institutional advancement Rabbi Yitzchok Diamond told us they specifically wanted to highlight the yeshivah’s explosive growth.
“There’s a sense on the street that Flatbush isn’t as vibrant as it once was,” Rabbi Gottdiener explained, “but the yeshivah is growing, and we want to get that message out loud and clear.”
Registration is at an all-time high, they said, and they have more than 200 yungeleit in the kollel. Not only is there no downsizing, but they’ve invested a lot in upgrading their facilities and redoing the lobby, gym, dining room, and more.
Now that we understood the yeshivah’s messaging, we started discussing the videos.
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