GREAT READS → FROM THE TOP Issue 1048 · February 5, 2025

Making Meetings Matter: Part II

Structured well, meetings become productive spaces for team alignment, problem-solving, and clear next steps

Making Meetings Matter: Part II
Some meetings spark ideas, solve problems, and leave you feeling it was time well spent. Others feel like treading water — lots of motion, but going nowhere fast.

IN Part I, we broke down the essentials: setting clear goals, timing meetings wisely, and assigning roles that keep things on track. Those basics are like the frame of a house — necessary to hold everything up, but not enough to make it feel alive.

Now, it’s time to tackle what happens inside that frame. What if disagreements weren’t awkward but energizing? What if a casual remark during a meeting held the key to your next breakthrough? And what if a Zoom call went beyond simply functioning to genuinely connecting people across time zones?

Tools for Success

Many meetings, particularly those in the informational category, are typically structured to share essential updates or knowledge. Guy Kawasaki, a renowned marketer and venture capitalist, developed the 10/20/30 rule to keep presentations sharp and engaging.

His formula is simple: ten slides, 20 minutes, and a minimum font size of 30 points. The rule was initially created for entrepreneurs pitching ideas, but it’s just as effective for internal meetings.

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