For the managers of this costume closeout and their masses of customers, it’s the Adar spirit with no window dressing
For the last 25 years, Lakewood shoppers know they can count on an all-in-one Purim pop-up shop as the easy answer for all Purim questions.
What’s it called? Where is it? Now, those questions are much harder to answer.
It will sell you all kinds of basket labels, but it’s kind of hard to put a label on.
It doesn’t really have a name; it’s been headquartered in nearly a dozen places around and across Lakewood. It doesn’t usually have any staff, and hardly a logo or sign. Like the original machatzis hashekel, you have to see it to understand.
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