Always in Season: Eli Ribak

Name: Eli Ribak

Business name: Barsheshet – Ribak Shofarot Israel

Location: Tel Aviv, Israel

Busy season: Tishah B’Av until Yom Kippur

Years in business: I was born into it. My family’s been in this business since 1927

Position: Copartner /owner

How did you get started?

My father’s uncle had produced shofrot in Poland. When he came to Israel in 1927, he opened a small shofar factory in the back of his house. He was childless and passed away suddenly in 1966. My father (who had helped him out as a teenager) took over his uncle’s life’s work. As a teenager, I’d also worked there occasionally, and when my father passed away eight years ago, I joined the business full-time.

The Bar-Sheshet family immigrated from Morocco in the 1950s and had their own small factory in Haifa for 30 years. Eventually, my father and Mr. Bar-Sheshet joined forces, and we’ve been working together ever since, continuing production in both Tel Aviv and Haifa.

When do you start preparing?

We work the entire year.

What’s it like at peak season?

We work full days, selling thousands of shofrot in all different styles — Ashkenaz, Yemenite, Italian, Sephardi… with all different types of finishing and polish. We also teach people how to blow, not something you can find in most other shops.

When is downtime?

After Yom Kippur it gets quieter, but we’re still busy. Judaica stores worldwide carry shofrot year-round, so we’re always producing and building up stock.