How holiday businesses stay lucrative year-round
I used to sell esrogim as a hobby, and I realized a lot of people were intimidated by the whole process. That’s where my website comes in. Clients fill out a questionnaire, describing what kind of esrog they want. We find just the right one and deliver it to their door.
I do the prep work, meeting with my suppliers and placing my orders, and working out a marketing plan for the season, in the summer. This way I’m free to focus on the esrogim in real time.
Lots of late nights. There are two weeks with a lot of heavy action when we’re always busy packaging and filling hundreds of orders.
We try hard not to have too much leftover. That’s every esrog vendor’s biggest challenge — to be prepared with adequate merchandise while not overstocking. We can’t exactly save any for next year.
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