“Tell me that beautifully designed canteens, with pastrami and beef-laden menus aren’t creating tremendous peer pressure for campers”
I’m really enjoying the Second Guessing column. The most recent installment — about a sheitelmacher who decided to raise her prices upon learning that a new and more expensive sheitelmacher was attracting her clients — was the hot topic on the park bench last Shabbos.
The sheitelmacher’s dilemma really hit home! I actually recently had a very similar situation. I dropped off my three wigs to get done by someone who’s always charged me $45. That’s more than the cheaper girl in my neighborhood, who takes $35, but I’ve always felt like it was worth it since I think she does a better job. But I was shocked when I asked how much I owed her, and she told me $180 for three wash and sets. Apparently she’d raised her prices to $60 each — without ever mentioning it to me. I was very upset. I think a warning and a sign are definitely needed.
Name Withheld
The Second Guessing story about a sheitelmacher who raised her prices highlights a very important point — understanding the value of your services and charging accordingly.
This woman, upon realizing that she was undercharging and therefore being perceived as less up-to-date and skilled than her more expensive competitor, decided to raise her prices — and I applaud her for it.
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