Truth in advertising takes on new meaning
In the world according to Madison Avenue, the quality of Memorex was so high that you couldn’t tell the difference between a live performance and one recorded on their cassettes.
With GroupM, a leading global advertising agency, predicting the US political market will spend up to $17 billion on advertising in the 2024 elections, voters need tools to discern the difference between an ad featuring a real candidate and a deep fake created by an opponent, or even by a nefarious foreign interest seeking to subvert the election.
A Federal Election Commission (FEC) regulation forbids candidates for federal office or an employee or agent who represents them from fraudulently misrepresenting other candidates or political parties. However, as of press time, the FEC is still mulling whether to apply this regulation to deceptive campaign ads that use artificial intelligence (AI) to smear an opponent.
Pending an FEC ruling, leading Silicon Valley advertising platforms have jumped the regulatory gun and issued their own guidelines.
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