Summing up the entire package in a single graphic is, without a question, incredibly challenging
Calmin’ Ground’s next step was finding a visual that captured the essence of their business in a single glance
Recap
Having homed in on their vision for their business, Yossi and Leah Lowenstein were ready to shed their former identity as Dr. Suss Stables. It was time to saddle up as Calmin’ Ground, an oasis of tranquility with universal appeal, and continue their trail ride with Branding Together’s dream team.
Featuring Yossi Belkin
Ready to face the world with a new identity that captured who they are and what they do, Calmin’ Ground was about to take its next giant step on its Branding Together journey — choosing a logo whose visuals would capture the essence of their business with just a single glance.
You can spend hours talking about the many facets of a business, discussing marketing strategies, sales goals, promotional ideas, and visions for future growth, but summing up the entire package in a single graphic is, without a question, incredibly challenging.
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