This column unpacks the role of software, what it can do for you, how to approach it, the questions to ask, and what it looks like put into action
By Liora Waxman with Esther Kurtz
IT may seem like the golden age of software, but many people find themselves bogged down and confused by it rather than supported and enabled.
If you’re running a business, you know people are constantly trying to pitch their proprietary software and convince you why it’s going to change your life. You might still want to believe it, but more likely, you’ve become tired and jaded.
This column unpacks all that: the role of software, what it can do for you, how to approach it, the questions to ask, and what it looks like put into action.
Sound good?
Let’s do this.
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