I remember one theme in particular, a recipe mset built around olives. I had two goals back then. The first was to give creative and different content inspired by an underutilized ingredient. The second (and I was positive I would be successful at this) was to enlighten and alert the world that, if they hadn’t liked olives until now, they really needed to reconsider. I approached my job as an opportunity to broaden readers’ horizons and deliver creative recipes.
Note to all young and fresh job hires like me: You might succeed at educating, but only if you attempt to do so extremely sparingly. In general, we just want a mirror held up reflecting ourselves. We want to see ourselves in the content created for us, and that most naturally happens when the mission is not to educate.
A few weeks ago, I spoke to Mr. Yussi Weisz about this week’s recipe set. I told him I wanted to create sauces that we can keep going back to again and again and that can be the supporting role to a simple supper, like hamburgers or schnitzel.
“But they’re so simple,” he protested.
“Some of them start with store-bought hot sauce, which I doctor to turn into hits!”
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