Mishpacha meets with five Lakewood business owners who operate exclusively during bein hasedorim
How many different shades of black can there possibly be? A walk into a basement in the Pine Street neighborhood of Lakewood, New Jersey, may give you a clue.
Deals on Daniel, a yeshivish shoe lovers’ paradise, operates four locations. This — the original — is still its most popular branch.
There are no large, welcoming sliding doors, no slick signage, not even the slightest hint that this is a “store” at all. The first clue of the unlikely contents housed in what used to be a basement studio apartment is the hours sign haphazardly taped onto the exterior door — 12 to 5:30 p.m. and 8 to 10 p.m. daily, with extended bein hazmanim hours — visible only after heading down the stairs from outside. Inside, the place is crammed floor to ceiling with thousands upon thousands of black boxes, each one containing a pair of black shoes.
One after the other, they are designed with the yeshivah man in mind, says Yossi Brull, the store’s proprietor.
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